![]() ![]() ▪ Building your profile in your area of expertise. ![]() There are numerous reasons why people start groups and multiple benefits of doing so. This guide will show you how to do just that. ![]() You’ve got to create and nurture your group purposefully. So, how do you ensure that your group doesn’t go the same way and that it truly delivers value to its members (that’s once you’ve attracted them of course)? Some groups are high-jacked by the same people every time. Or they cover such a broad range of topics that the majority of discussions are irrelevant. It’s easy to create a LinkedIn group but remarkably difficult to find really valuable ones. Other tabs in the Manage section to be aware ofĬhapter 4: Case studies – Successful group owners share their tipsĬhapter 7: Resources - Planning Your Group Making someone a group manager or group moderatorĬhapter 3: Ongoing moderation of the group Pre-approving the group managers, moderators and those you’d like to join early Verbatim responses to the question ‘What makes a LinkedIn group good?Ĭhapter 2: A 5-step approach to setting up a LinkedIn groupĮxamples of Group Summaries (which appear in the groups directory):Įxamples of Group descriptions (which appear on your group pages): That said, Kirsten and Justine are more than happy for you to credit and use excerpts from this book if you ask for their permission first at 1: Getting started Also, no part of this book may be reproduced in any form by any means without the express permission of the authors. If you’re reading this book and you didn’t purchase it then please go ahead and buy a copy yourself, to respect the hard work of the authors, Kirsten Hodgson and Justine Parsons. This eBook is for your enjoyment only and may not be re-sold or given to other people. Published by Kirsten Hodgson & Justine ParsonsĬopyright © 2013 by Kirsten Hodgson & Justine Parsons. ![]()
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